The internet landscape is constantly evolving. Today people are better able to connect to a wider-scale of relevant sources and share information more effectively than ever before. According to social media, there’s always room for improvement. Check out this week’s blog to see what we’ve discovered about Twitter and Facebook, and how businesses can proactively integrate these changes into their digital marketing strategy.
Twitter is infamous for connecting strangers throughout the globe, giving anyone with an account the ability to tweet celebrities, and spreading national news faster than wildfire. Great for a news source and cyber stalkers, yet not so beneficial for local businesses without a significant investment of resources into building a dedicated Twitter following. However, localized tweets would significantly change the game.
All Things D blogger, Mike Isaac broke the story about Twitter testing a new ‘Local Discovery’ feature which would show tweets relevant to a user’s current geographic location. The project was given new light during Twitter’s most recent Hack Week in early April but is an idea that Twitter developers have been toying with for a while. The problem is how to integrate the feature without disrupting the current user ecosystem?
Localized tweets offer a tremendous opportunity for small business owners. Most active users follow anywhere from 200 to over 1,000 different accounts – that’s a lot of newsfeed competition! Geo-location tweets would allow small businesses to get back into the conversation and communicate more effectively with their desired audience.
Can’t wait for Twitter to stop twiddling their thumbs? Among a host of third party sites, LocalChirp (free), Trendsmap (monthly subscription), and LocalTweetFinder (onetime fee) top of our list for getting insight into local conversations.
This social media giant is at it again, this time eyeing consumer review traffic, a market currently dominated by Yelp and Google Reviews. In April, Facebook Mobile got a makeover, optimizing the on-the-go site to be more user-friendly.
Along with user convenience in mind, Facebook is also better positioning the platform to be more mobile ad-friendly. With smartphone and tablet sales’ rapidly outpacing desktop computers the Era of Mobile Ads is just around the corner. A handful of big time digital players, including Google are already beta testing mobile ad best practices on how to capture leads and generate sales via the mobile platforms
Shopping local is ‘in’ again. And unlike traditional marketing and advertising campaigns, social media and SEO marketing comes with precise, measureable Return On Investment. For real results, there must be real investment, especially of time. With social media platforms embracing the ‘glo-cal’ mindset, companies both big and small can benefit from marketing online.
Take off the business hat, and put on your consumer shoes. When you need a phone number or address, do you open the phone book? If you need directions, do you pull out your map? Brick and mortar marketing is quickly turning into junk mail and a waste of trees to the environmentally-conscious consumer. If you’re looking to take your business to the next level, social influence marketing provides the tangible ROI to walk the talk. Let us give your business back its bragging rights.
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