Now that we’ve established the importance of committing to your Social Media platforms, and why Facebook is the best place to start, here are five tips to maximize your investment in a Facebook campaign:
- Post Original & High Quality Photos – if you don’t have a smartphone or tablet, now might be a good time to invest. Online image copyrights are still murky waters so it’s always safest to post your own photos. Get creative and show your fans what’s going on around your business. Always include a descriptive caption when posting pictures. Aim to post at least 3-5 photos per week.
- Keep Posts Relevant, Interesting, & To The Point – as a business owner you know how valuable time is, and while the occasional passionate proclamation is forgivable, don’t make it a habit. Always post with the intent to further educate your fans about your business but in a clear, concise way. Suggested post topics include: historical or fun facts, new happenings around the company, motivational messages, and updates on projects, sales or specials.
- Know Your Calendar – from International Talk Like A Pirate Day to Administrative Professionals Day there are all kinds of quirky calendar observances celebrated within Social Media that you can incorporate into not only online promotions, but in-store as well. We recommend checking out sites like Holiday Insights to see which days incorporate best with your business.
- Know Your Intention – when posting, what is it you’re expecting out of fans? Are you looking for ‘Likes’, ‘Shares’, or comments? Don’t be shy about asking your fans questions or asking them to engage. Kindly invite them to participate and you might be surprised by how vocal some of your patrons are! Again, keep all posts relevant. Don’t ask questions just for the sake of asking – ENGAGE! Still stuck? Check out the competition.
- Provide Top Notch Customer Service – speaking of engage, Facebook is an excellent way to monitor and respond to customer feedback. Ultimately you’re in business to serve your customers, don’t you think it’s worth the investment to know what they think of your business?