Lorie Greenspan

Author's details

Name: Lorie Greenspan
Date registered: January 26, 2012

Latest posts

  1. Rumor Has It: Twitter Might Up Its Game — April 13, 2012
  2. Social Media: Gauging the New ROI — April 5, 2012
  3. Social Media: Your New Disaster Plan — March 10, 2012
  4. What’s Your Pinterest? — February 26, 2012
  5. Make your Customers Like you Back — February 13, 2012

Most commented posts

  1. Social Media: Gauging the New ROI — 1 comment

Author's posts listings

Apr 13

Rumor Has It: Twitter Might Up Its Game

Twitter Logo with Bird

After conquering the universe of 140 characters or less, the brains behind Twitter might have something else up their sleeve; an expansion of sorts that will help brands strengthen their presence on the social media site and attract more advertising dollars. David Clarke wrote in a Mashable blog last week. Clarke, CEO and co-founder of …

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Apr 05

Social Media: Gauging the New ROI

Social Media ROI

It used to be people talked about your business verbally. In a physical space. Around someone’s kitchen table or at the water cooler or the downtown coffee shop. Today, word of mouth is more like word of …. word. We’re putting down in words, in a social media format, what we used to convey verbally. …

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Mar 10

Social Media: Your New Disaster Plan

Social Media Disaster Plan

While people still debate whether social media is leading to the decline of our culture, mostly because of its no-holes barred reputation for allowing people to rant, rave and connect on multiple, sometimes unseemly levels, there’s no denying its role in connecting groups of people. And in the face of disasters and turbulence around the …

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Feb 26

What’s Your Pinterest?

Pinterest_Logo

The latest Internet wave is becoming a bit of a tsunami and its potential is being raved about in social media circles. We’re talking about Pinterest, the new Internet sharing site that allows you to share images of everything from favorite foods to favorite fashions, all in a virtual bulletin board kind of way. Lauren …

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Feb 13

Make your Customers Like you Back

Make Your Customers Like You Back

You’ve built your company brick by brick over the last half century. Congratulations. Good for you. You’ve done business through traditional advertising, word of mouth, and now here comes some upshot social media site and the pressure to start a “page” to gain “friends” has been overwhelming. Everyone has a Facebook page, right? So there …

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