Archive for the ‘Business Blogging’ Category

One of our clients recognized for their Facebook post in content Marketing blog. See below for reasons why their Facebook post was noticed and tips on content marketing today.

B Squared Marketing Shares Its Wisdom While Making It Short and

Advertising Tip of the Week: Want to drive more traffic? Consider condensing a 3 to 4 month advertising budget to just 6 weeks and build a promotion around it.

I might be getting carried away. But, I loved this very brief bit of marketing advice when it showed up on my iPhone this afternoon.  I think it proves how brevity can be the soul of content marketing brilliance in a social media milieu.

B Squared is an established SW Florida Advertising that does great work and has won a ton of awards. I knew that, but I hadn’t thought of them for ages until I saw their Facebook post this afternoon.  I was so struck that I had to write something right now.

Six Reasons Why This Makes for Fabulous Content Marketing

1. It is short. Just 24 words and less than the 140 characters allowed by Twitter if you exclude ‘advertising tip the week.’ In fact, it would make a terrific tweet.
2. It is authentic. Clearly, B Squared is offering solid advice without a sneaky ulterior motive. It’s a device you could even act on yourself without outside help.
3. It is creative. They are suggesting something outside the box that might generate fast and measurable results.
4. It is repeatable. Because their advice is so short and so easy to understand, business owners and professionals are likely to share the information and to give credit to B Squared. (Well, it sure worked for me.)
5. It is unique. Although other advertising professionals might have thought of this, I have never seen it suggested before. And, it hints to me that this company might have a lot of other unique ideas worth learning about.
6. It is action-oriented. As a small business advertiser, it would certainly inspire me to take action either on my own–or, best of all, to contact B Squared to talk to them about how they might be able to help me market more effectively.

Not only is this a great example of content marketing, but B Squared also makes great use of Facebook where you can easily share this information inside Facebook or beyond.

My only advice: Shorten these distinct words of wisdom down to 140 characters so that you can tweet them after which they will be pulled into Facebook automatically.

Written by Newt Barrett Visit the original post at this link.

Business blogging is very important for todays marketing world. Companies across the globe are experiencing the pressure to include their company on the Web. Businesses are overwhlemed with the buzz around social media marketing and how confusing it can be if one doesn’t know anything about it.

The fact of the matter is, social media marketing is confusing, but even more than that it is time consuming; and lets face it who has the time to sit around surfing the internet all day looking for friends on Facebook, updating tweets on Twitter and staying up to date with LinkedIn?

NO~ONE!!! RIGHT? I mean and still run a business to operate the way it should? Who really has the time to do Marketing in general? Marketing is a confusing subject within itself, that is why colleges have a whole major for it. The art of Marketing is taking the time to research, research, research. After you research all about the consumer and their wants and needs, you then have to develop a strategy that works based on the target market you are trying to reach.

For all of you who thought marketing was simple, think again. My dad once said to me… “Bet you can’t wait to be finished with your degree in Marketing, so you can start coming up with creative advertising pieces huh?”   I had to break it down to him, Dad, Marketing isn’t really creating fun advertising pieces that is Advertising! Marketing is all the work that is done behind the scenes to allow those creative people to take over and come up with a fun advertising piece based on the research that went into to finding out what people were looking for.

Internet Marketing is the same way. Companies expect to fill out a few profiles and put a website page up then sit back relax and watch the business come in. That is not the case, now more than ever before businesses have to take an extra step to find their customers and interest them in their products. Companies must inform, educate and entertain internet users through content, pictures and videos.

No longer does a static website work for consumers, they now want a website and more to view before they make a choice on what company they choose to work with. They want to read reviews, be allowed to ask questions and post comments. This interaction is what makes consumers in this era happy.