Archive for the ‘Social Media Content’ Category

To most of us, something viral or a “virus” is a bad thing.   Infectious disease and computer viruses are typically known as things that spread very fast with bad consequences.  Now, the word viral has taken on a whole new positive definition.  For web purposes a video, image or text spread by “word of mouth” on the Internet or by e-mail for humorous, political or marketing purposes is considered viral and can truly promote your business with astronomical results. Social media content is viral because it’s spreads so quickly once it is posted.

What makes something viral?  To create something viral; whether it’s a humorous or shocking video, a funny joke, a cute picture, or a great story; is a piece of the Internet that people want to share with the people they know.  And that is the key, there is an element of that tidbit that people want to read or see and pass along.

All search engines scour content on the web with two specific missions: to find information most related to your search criteria and to find the most viewed content related to your search criteria.  That means if your content is relevant and popular you have succeeded in creating viral content. 

When involving your organization in social media marketing your content is King.  Everyimage, video, link, and text is contributing to the enormous amount of search-able information on the web.

Creating a video that gets rapidly passed around, a tweet that is re-tweeted, and a status update that is commented on by friends of your network, contributes to making your social media content more viral.  The more attention it receives now, the more attention it will obtain in the future. 

How do you create something that will become viral?  You have to follow trends and be a trend setter.  If you have already established social media profiles for yourself or your business then you need to ask yourself the following questions:

• What are your friends and followers finding humorous? 
• What hot news topics are they following?
• What other images have they found interesting? 
• What websites are they suggesting?

Relating your business to what’s going on around you is essential for creating viral content.  People respond better to things that relate to their interests, because they want to part of the “now”.  If you can contribute content that is relatable to your potential clients or even better, set trends for topics that your customers are talking about, then the future of your social media content is guaranteed to become viral.