Just like how every person has a personality type, every company has a unique personality and culture. The culture at Business Bragger is to go above and beyond the services we’ve been hired for and to always remain positive, supportive and encouraging to each other.
On our team calls we kick it off by talking about what have we done for ourselves lately. Have you exercised, taken time for yourself to have fun, are you eating healthy? Those are the questions I ask the team before we ever go into client account updates and assignments. As a leader it’s important to me to encourage my team daily, so I find quotes online and send them via text or email to start the day. I motivate them by sharing the 4 mile run I just completed and ask about their exercise routines. If they feel stressed or overwhelmed, we walk through some breathing exercises and find a solution to whatever it is they are feeling stressed about. This culture is important to me as a CEO.
What’s your company’s personality? Are you a health-conscious company? Are you fun? Is the owner of your company funny and likes to tell jokes? If so, let it shine through in your marketing!
Social media marketing is the perfect place to allow your company culture to be amplified and recognized through your posts and content. You certainly don’t want this to be the only thing you post about, but we encourage making it a once a week or once every other week post. If you are a local, small company with service people in the field, showcase your employees on the page so customers feel like they already know who they’re working with before they arrive.
Do you have a customer service department? Pick out a few top qualities each rep possesses and make a single post highlighting their skills and talents.
Is your CEO a thought-leader? Show them off! Create a monthly blog from the CEO with their thought leadership. This allows clients and prospects to become apart of the vision of the company and feel more comfortable with choosing your company as the partner they want to work with.
In a tough industry? Be the information provider – the credible resource that expands your prospects awareness and education. This positions your company as the credible expert in the industry conveying trust and a sense of security in working with you.
Is your CEO funny? Create posts around hashtags like #FunnyFriday and get fun quotes from the CEO or funny graphics about the industry to post once a week and lighten the mood for your clients.
Be who you really are online – in a professional manner of course. People love to see companies think outside of the box!
Remember the reason why people are online – to gather information and knowledge, share fun things with their friends and conduct relevant trending articles and research. To capture the audience you want to do business with you have to think outside the box, and create content that’s unique and different than just making some posts each week – and hoping for the best result. Showcase who you are and why your customers should do business with you.
Don’t be a stick in the mud with the same old, boring posts. Have some fun, be a resource and think outside of the box! Let your company’s personality shine through, both in the office and online!