Posts Tagged ‘successful social media marketing’

As with everything else in business, successful social media marketing entails building a strategy. Aligned with your core business principles such a platform should provide information on monthly, seasonal and annual occurrences that affect your business and, as such, affect your customers. Planning such a strategy will help to drive traffic to your Web site and your blog but it’s important to remember some key points in order to get the most out of it:

• Develop a planned strategy: three- six or 12-month. Know what blog topics you’ll be posting on what dates. By doing this you’re letting your subscribers know when to expect your next blog post and they’ll anticipate it on the same date every time. If your postings are all over the map – different times, different days every month or every other month – you might not get the feedback you want. You might not get any feedback.
• Don’t be aimless. In other words, don’t rattle on about the weather if you really want to discuss information on what your business offers consumers during a particular season. Likewise, don’t rant on a particular issue that’s bothering you. People drawn to your blog site don’t want your opinion; they want information on a solution.
• Entertain. While the name of the game is to supply information, at the same time, have some fun with it. Even the driest of subject matters can be presented in a format that’s enjoyable to read.
• Learn the art of creating the perfect subject line. If you’re introducing a new blog topic via mass email, make the subject line intriguing enough so that people will want to click through. Use action words and present tense to give a sense of urgency.
• Be engaged on social media network sites. Use Twitter and Facebook not just as a place to dump information on your business. Interact with people; share information and be interested in what they’re telling you. That sort of give and take helps to build a network and a following.

Social media marketing is, indeed, a multi-level strategy to engage, to capture interest and to build continuing relationships. Doing it correctly can make you and your business stand out in the crowd.